Spirits/ Liquors have a distinguished taste for everyone. That could be one's flavor profile, preferences, nostalgia or good old fashion marketing. There are a few spirits because of their lower price point and granular texture may not appeal to the masses. A top shelf liquor will normally be distilled longer and carry a smoother flavor. 
Vodka is defined as a tasteless, odorless, clear liquid.  Crystal Head Vodka has a beautiful bottle, if one had that neat ,comparing it to Absolute, could one tell the difference.... How about in a Cosmopolitan cocktail shaken and served? 
Now, let's place Crystal Head on the top shelf  of the bar and see where the eyes go... its a beautiful bottle :)

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